I’m alex

you become this.

then you build it.

My Story

I was raised by a famous author who taught me never to be boring and an entrepreneur who taught me to do what I say I’m going to do, or don’t say it at all.

By 15, those rules felt irrelevant.
My mum died of breast cancer.
My dad and everyone else I trusted disappeared. And I learned how to survive by spending money, performing confidence, and chasing love in all the wrong places.

By 37 I had a distinction in my Master’s, a PhD offer, a six-figure salary, six figures in debt, no self-worth, and a trail of broken relationships. Because you can be high-achieving and still bleeding out silently behind the scenes.

My turning point wasn’t success.
It was choosing to become a mother after swearing I never would. I transformed my health, rewired my life, and turned a 15% IVF chance into a baby girl.

I thought that was the happy ending.

Then came the diagnosis. Breast cancer, just like my mum.
I’d only just left a marriage where he’d wanted to emotionally control me, his frustration was I had no emotions left to control , I was heavily in debt and broken. My daughter was four. And I made a decision: this story ends with me.

In the midst of chemo and life changing surgery, I was advised to file for bankruptcy.
I chose to rebuild instead.

Now?
I'm debt-free, cancer-free, glowing from the inside out, met and married the love of my life, running marathons, and leading my daughter into a legacy of health and power that starts in the body and touches every part of life.
The patterns I inherited will not pass through me. Not on my watch.

Human Design Changed Everything

But I didn’t just rebuild my life. I redesigned it.

Discovering Human Design gave me a language for everything I’d been surviving without understanding. Why I could never rush a decision. Why my glow came after the wave. Why nothing ever worked until my body said yes. For the first time, I had a framework that didn’t shame me for being nonlinear, emotional, or multi-layered, it showed me how to profit from it.

Human Design became the foundation for how I built my health, my home, my business, and my boundaries. It’s not a personality quiz. It’s a return to the body and it changed everything.

Why I Created ÉLÉA

I was a cool kid in the ‘90s all eyeliner, attitude, and ambition. I still carry that swagger, but now it’s refined by grief, glow, and grounded power. I believe in beauty and strategy. Easy on the eye with purpose became our motto.

I don’t dim. I design: every choice, every emotion, every offer with intention. It’s feminine, but it’s not soft. It’s stylish, but it’s not superficial. It’s where form meets frequency.

I believe ÉLÉA is a frequency.
A place where embodiment meets longevity. Where strategy meets integration. Where you come home to your body, your beauty, and your power without apology. This isn’t transformation, it’s a return to body-led living.

And it’s a legacy I get to live out loud with those I love.

who i work with

I work with high-functioning women who are done performing and finally ready to lead in their body, their business, and their bank account.

They’ve built things that look impressive from the outside, but underneath? There’s chaos. Suppressed grief. Money shame. Hormonal burnout. They’re ready to stop coping and start embodying.

My clients are women like you:

  • Entrepreneurs, leaders, creatives, founders.

  • Women who’ve carried the weight for too long and want it to mean something.

  • Mothers (or cycle-breakers) who know this ends with them.

What I Believe

I believe your body is the authority.
I believe power without peace is just performance.
I believe you don’t need more strategy, you need more integration.
I believe unresolved emotion becomes expensive.
And I believe the version of you who creates everything you’ve dreamed of…
She’s not a fantasy.
She’s just waiting for you to stop running and come home to her.

my legacy

This isn’t just about me anymore.

It’s about the girls watching.

My daughter won’t inherit the same destructive patterns I did. Not emotionally, not hormonally, and definitely not financially. She’ll build, not destroy.

ÉLÉA is the legacy I’m building for her, for me, and for every woman ready to live a life of full-body, lived-in confidence and clarity.

For every woman ready to lead, to glow, and to live the best possible life on her terms, in her body, and in her power.

This isn’t about being the perfect woman, the healed woman, or the always-balanced woman. It’s about being the woman who can hold what she builds.

Because here’s the truth: Success means nothing if your nervous system is burning for it.

Your rituals matter more than your routine. Your biology is more honest than your planner.

NOT ANOTHER EXPERT STORY

Ready to Turn Your Clarity Into Power?

Start with The Clarity Code® — your custom Human Design body + money + leadership life map.