About the Brand
ABOUT THE BRAND
Twelve years ago I had a vision: to shift generational patterns so the women in our family could stop passing the baton of crap. When you know the shift is being written now, with every choice from love over fear, from trust over control, from the recognition that when we live as our true selves, the conditioning starts to lose its grip, and the shift begins.
"ALEX'S WAY OF WORKING WITH THE BODY is BEYOND anything I'D KNOWN. The RESULTS? ICONIC.
— KATHE, Past Client
I’m Alex. Coach. Mother. Runner. Human Design Obsessive. Perpetually found poised with a question to break you wide open . I’m always searching for beauty, meaning, and those little in-between spaces where the magic happens.
My background in sales and comms was lucrative and fun. I learned how to read people in a split second, plan events that people still remember today and break industry records. It was my keen eye and ability to see what people needed that I couldn't get enough of.
Breast cancer showed me more of who I was when my keen eye was turned inwards, I learned what my body needed when it was going through some serious shit. It also taught me how to decondition my body and beliefs from a lifetime of a fair amount of inauthentic living.
Fast forward 12 years, I'm obsessed with HD as the roadmap for what I'd already been living, and my keen eye now helps clients globally run their businesses with a new kind of leadership.
xo,Alex
WHAT I STAND FOR
01
SKINCARE is BASICALLY A BUSINESS EXPENSE
02
SMART PEOPLE watch TRASHY TV
03
WHEN in DOUBT, WEAR SEQUINS
04
IF THEY WANTED to, THEY WOULD
05
PASSPORT STAMPS > ALL OTHER PLANS
06
IT'S always SPRITZ O'CLOCK SOMEWHERE
FROM the
HIGHLIGHT REEL
My life right now.
She's nearly an adult.
Paris Vibes
Marathon training
Dogs not keen on house refurb
Provence
I believe in created spaces where women feel alive in their body so they can release years of conditioning and live as authentc expressions of themselves.
We all have a strategy, and when you know how to live from it, the potentials fall into place. When you don't live from your strategy, you'll feel frustration/bitterness/anger that you can't resolve.
Your story is everything, no one else can tell it, live or or grow it, other than you. There is nothing more magnetic than a woman living fully as who she really is.
What We Do →
How We Do It →